Biography

Pa Joof’s message of Making It Happen Now is a reflection of how he lives his life. He takes and embraces information and turns it into action NOW. Born to illegal immigrants in the UK, Pa’s family was sent back to their country of his ancestry when he was just a child. In the tiny republic of The Gambia, he lived with little, but had a
burning passion to help those around him. His humility comes from sharing the family home with 30 others, and understanding that the human condition is not permanent. As a international speaker, trainer and coach, he inspires, motivates and guides over 200,000 people worldwide to transform to a more wealthy and purposeful life. His life has been far from ordinary. He left The Gambia at the age of 17 and returned to the U.K., where he supported himself through University, earning a BA Hons. degree in Business Analysis.
He rose through the ranks in the corporate world, creating shared value for many people and leading to a position as Head of Banking for a Fortune 500 company. Pa was responsible for over $1 billion in assets. He achieved financial independence at the young age of 30 – a mere 13 years after leaving The Gambia on his own. His success speaks for itself.
Pa has created multiple businesses worldwide, creating shared value for many people and generating millions of dollars in revenue. He has guided many clients to the same ranks of success, creating multi-million dollar businesses in less than six months and taking big, established companies to the next level.
Pa Joof currently runs various companies that operate in different countries around the world. This is impressive for a man who swept floors in order to pay his way through University while supporting not only himself, but also his 12-year old brother. His background in the financial industry qualifies him to train others on the psychology of wealth and sustainable strategies to develop the right mindset. He is President of the Wealth Institute, which is an international platform of industry experts providing knowledge, know-how, mindset and empowerment towards high performance on a grand scale.
Pa is also a powerful leader in Personal Development, coaching individuals from CEO’s, athletes, and politicians to peak performance on a personal and professional level. The wisdom he shares comes from the heart and stems from his real life experiences, and he sets the example by walking his talk. He possesses the unique ability to connect with individuals, revealing their best qualities and attributes. He discovered his calling of inspiring people and is a key visionary of the Making it Happen Now Foundation, working with young people and communities to give them the greatest possible opportunities.
His message of Living Your Legacy by Igniting Your Power is the foundation of seminars that he presents internationally, training and coaching tens of thousands of people. He has a unique style, engaging energy, infectious laugh, natural charisma and a larger- than-life presence that has a compelling impact. And his delivery produces results – Making it Happen Now! Pa was voted one of the Top 100 Business Leaders To Follow on Twitter and he has been ranked in the top 100 motivational speakers in the world.
Pa is humble, yet powerful. And he can turn on the fuel that ignites the brilliance to influence lives with high energy, passion, and D.R.I.V.E.