I want to tell traditional marketers to "Get Your Head Out Of Your Mass!" - which also happens to be the title of the book I'm currently writing and researching. There is no longer a need - or a place - for mass mailings, bulk generic e-mails or non-customized web landing pages. It's possible to speak to every individual with the offer, images and even language that works best for THEM, yet so few companies are taking advantage and miss the opportunities. You can think of me as an evangelist for Personability! Chuck Barnett’s Specialties: Marketing, Data Analysis, Public Speaking, Adding Personability (tm) to any marketing campaign to increase ROI, sales and satisfaction!